04 Oct 2018

Almost 90% overdue an eye test as initiative puts the breaks on eye health neglect at British Touring Car Championships

Almost 90% overdue an eye test as initiative puts the breaks on eye health neglect at British Touring Car Championships:  BC 9298

Worrying figures revealed as Vision Express’ Vision Van targets racing car enthusiasts

 

Fans at this year’s British Touring Car Championships (29th and 30th September) were being urged to take better care of their sight after Vision Express’ free eye test offer, on board its state-of-the-art Vision Van, revealed:

  • Almost 90% were overdue an eye test
  • 3 out of 5 Van visitors had outdated prescriptions
  • 11% had never had an eye test

In a bid to raise awareness of the importance of regular eye tests during National Eye Health Week, Vision Express’ Vision Van embarked on a week-long tour, culminating with a track side location at the British Touring Car Championships at  Brands Hatch, Kent. The award-winning initiative provided free eye tests on board its mobile eye testing unit to racing car enthusiast throughout the two-day event.

British racing driver Tom Ingram stopped by the van as he geared up to compete in the championship race. He said: “It was great to visit the Vision Van and meet the team onboard. There’s a real buzz around its presence and it’s fantastic to see Vision Express at events like the British Touring Car Championships, reminding people to have their eyes tested and stay safe while driving.”

 Jonathan Lawson, Vision Express CEO, added: “Our Vision Van received a fantastic response from the public at the BTCC, but it’s concerning that we saw a worrying neglect for eye health, particularly with a heavy concentration of drivers attending the British Touring Car Championships."

In the week running up to the British Touring Car Championships, the high-tech mobile eye testing unit toured for National Eye Health Week targeting poor health ‘hotspots’ including:

  • Coventry Broadgate Shopping Centre (CV1 1LN) on Monday 24 September
  • Northampton Market Square (NN1 2DL) on Tuesday 25 September
  • High Wycombe Eden Centre (HP11 2DQ) on Wednesday 26 September 
  • Salisbury Guildhall Square (SP1 1JH) on Thursday 27 September

 

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Contact information

Claire Stuart

Senior PR Manager

PR@visionexpress.com

0115 988 2138

About Vision Express

Vision Express is one of the largest optical retailers in the UK and part of GrandVision, the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.

With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

With around 6,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital
  • Brake