27 Mar 2019
27 Mar 2019
As elite athletes and enthusiastic joggers alike gear up for this year’s London Marathon (Sunday 28 April 2019), Vision Express is backing one of its own as he takes on the grueling challenge in support of charity partner, the Childhood Eye Cancer Trust (CHECT).
Hoping to beat his personal best, senior marketing manager and seasoned runner, Rob Carmichael is also aiming to raise awareness and vital funds for CHECT – a charity dedicated to helping families battling the rare and aggressive eye cancer, retinoblastoma (Rb), which affects babies and children under five.
“I’ve seen firsthand the incredible work that CHECT does, supporting survivors of Rb,” Rob comments. “It’s an incredibly dedicated and hardworking charity, which provides an essential platform for children and families affected by this disease. I’ve been lucky enough to meet some of the CHECT team over the years and their commitment to the cause is inspiring to say the least.”
With just over a month to go, Rob is making the final preparations in his training. He adds: “Running has always been a passion of mine from a very early age. The London Marathon is one of the most iconic races in the world and an event that is close to my heart. It was the first marathon my dad completed, and he has since gone on to run over 100 marathons. He is one of my heroes and it’s always been my aim to follow in his footsteps. This will be my third marathon and I’m hoping to complete it in under three hours.”
Vision Express works with CHECT to raise awareness of the signs and symptoms of Rb and the importance of regular eye tests. CHECT chief executive, Patrick Tonks comments: “The support from Rob and the Vision Express team is a lifeline to our charity. Rb currently has a 98% survival rate, however, the treatment process can be very challenging – about half of the children diagnosed need an eye removed to stop the cancer from spreading, which has long term implications for them and their families.
“It means so much that people like Rob are willing to undertake such challenges like the London Marathon to fundraise for CHECT. On behalf of our team, we’d like to say a huge thank you – and good luck!”
Vision Express first joined forces with CHECT in 2010. Over eight years, the national optical retailer has embarked on fundraising challenges including an endurance cycling event called Ride4Sight, skydives, marathons, raffles and an annual Christmas quiz, raising a much-needed £600,000 in support of the charity.
To donate to Rob’s marathon fundraising efforts visit his JustGiving page at: https://www.justgiving.com/fundraising/rob-carmichael1
Brand Manager - PR and Social
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Vision Express is one of the largest optical retailers in the UK and part of GrandVision, the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.
With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.
With around 6,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include: